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FTC Targets False Advertising of “All Natural” Personal Care Products

According to officials at the Federal Trade Commission (FTC), several American companies have misrepresented their personal care products as being ‘all natural’ despite the fact these products list synthetic ingredients on their labels. The five companies that the FTC has identified as misrepresenting their products as all natural are: Beyond Costal – This Utah-based company is alleged to have advertised its sunscreens as “100% natural” even though they contain a synthetic called Dimethicone. EDEN BodyWorks, owned by ABS Consumer Products, […]

FDA Takes Action against Two Companies for Illegally Marketing Supplements as Drugs

NaturalDoctor and Biomedic Labs Rx have recently been sent warning letters from regulators at the U.S. Food and Drug Administration (FDA), claiming that at least some of their advertised claims violate the Federal Food, Drug, and Cosmetic Act (Act). Specifically, federal authorities have taken issue with the fact that NaturalDoctor and Biomedic Labs Rx have marketed their supplements as treatments, cure-alls or preventative medications despite the fact that none of these supplements has been FDA-approved for the advertised uses. NaturalDoctor’s […]

How Manufacturers’ Misleading Claims about Products Can Cost Them: A Look at the Case of Laughing Giraffe Organics

These days, promoting the health benefits of food products is a common – and often powerful – way that companies market their goods to consumers. From pointing out what products do and/or do not contain, marketing towards consumers’ health consciousness abounds.  However,the companies that use these tactics must do so carefully because the claims they make about the healthfulness of their foods have to comply with federal regulations. All too often, companies overstep their bounds, making misleading, if not outright […]